Job Description

Job Description

The Media Audience Strategy Specialist will be responsible for leading all 1P, 2P, and 3P strategy, reporting, and onboarding globally for the paid media marketing team on a variety of channels (social, display, and online video) for Abercrombie & Fitch, abercrombie kids, and Hollister. This associate will work closely with Data and Analytics, Mar-tech, and Paid Media Strategy to drive an organized and best in class audience first approach to paid media focusing on customer retention. The ideal candidate is a self-starter, curious, collaborative, and highly organized.

This job is located at our Global Home Office in Columbus, Ohio.

What Will You Be Doing? 

• Champion audience-first thinking within strategy and media teams by providing a consultative approach to driving business outcomes defined by the annual media strategy
• Lead paid media audience retention targeting approaches based on specific media campaigns by running audience insight analysis, collaborating cross-functionally to develop test and learn opportunities at the audience segment level
• Brief in new audience opportunities seasonally to mar-tech team in collaboration with media activation teams based on strategic priorities while owning media audience 1P audience request
• Use an understanding of data and digital media ecosystem to identify new data opportunities (3P) to enhance activation efforts working with media agency partner
• Analyze performance by audience segment & provide audience optimization recommendations to media activation teams, and collaborate with Data and Analytics teams on tracking audience segment performance
• Manage audience overlap, governance, and prioritization to advise media activation teams
• Collaborate with channel activation teams to identify the optimal data sources across 1P, 2P and 3P that translate audience strategy into media activations
• Fully understand 1P collection and attributes to utilize for media activation; subject matter expert on evolving tracking (cookie deprecation) and privacy regulations across Google, Meta, TikTok, and other social platforms
• Support onboarding and activation of audiences (e.g. Tealium), and facilitate process between internal mar-tech teams and external partners

What Do You Need To Bring? 

• Bachelor’s degree in Marketing, Advertising, Computer Science, Information Systems, Business Analytics, or a related field
• 3+ years experience in audience development, data-driven marketing and/or digital marketing (working in paid media is a plus)
• Solid understanding of mar-tech and ad-tech landscape; experience with data onboarding and data clean rooms
• Digital marketing experience in a fast paced, multi-channel, retail environment is a plus
• Working knowledge of all media activation channels (programmatic, social, search, OOH, etc.) and understanding full funnel addressable activation best practices
• Highly organized with strong problem-solving capabilities
• Strong project management and inter-departmental coordination skills
• Highly motivated with ability to thrive in a fluid and demanding environment

Our Company

Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs. 

The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com. 

At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.  

Benefits & Perks

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:  

• Incentive bonus program 
• Annual companywide review process 
• Flexible spending accounts 
• Medical, dental and vision insurance 
• Life and disability insurance 
• Associate assistance program 
• Paid parental and adoption leave 
• Access to fertility and adoption benefits through Carrot 
• Access to mental health and wellness app, Headspace 
• Paid time off and one paid volunteer day per year, allowing you to give back to your community 
• Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year) 
• Seven associate wellness half days per year 
• Merchandise discount on all of our brands 
• Opportunities for career advancement, we believe in promoting from within 
• Access to multiple Associate Resource Groups 
• Global team of people who will celebrate you for being YOU! 

Additional Information

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER

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