Job Description

MISSION

As the leading ambassador and business leader of Panerai in the US and Canada, the Brand President is responsible for driving the brand’s strategic development, commercial performance, and organizational excellence in alignment with the global Panerai vision. This role owns the regional P&L, oversees all distribution channels, and leads strategic investments to elevate brand desirability, awareness, and long-term growth. The Brand President works closely with Richemont Americas leadership and Panerai’s international headquarters in Switzerland and Italy to ensure regional alignment and operational execution across all business areas.

KEY RESPONSIBILITIES

Strategic Leadership & Brand Development

• Translate the global brand strategy into market-specific plans that increase awareness, desirability, and client engagement.
• Collaborate with Panerai HQ and Richemont Americas leadership to evolve and execute a long-term growth strategy across all channels.
• Continually identify opportunities to maximize Panerai’s market potential in the U.S. & Can.
• Provide thought leadership and inspiration within both Panerai and Richemont Americas to shape the future of the Maison.

Financial Management & Commercial Performance

• Own and deliver all financial KPIs: sales, EBIT, cash, inventory, CAPEX, and working capital.
• Lead a high-performing, data-driven commercial strategy across retail, wholesale, and e-commerce channels.
• Deliver and exceed channel-specific metrics: sell-in/sell-out, market share, SOSI, NPS, conversion rates, and client KPIs.
• Anticipate and resolve challenges across all areas of the business through agile, results-driven leadership.

Team Leadership & Organizational Culture

• Lead by example and foster a high-performing, inclusive, and client-centric team culture.
• Provide an inspiring vision to employees and support their development through active performance management, mentoring, and succession planning.
• Partner with HR to lead and support all people processes (recruitment, KPIs, performance reviews, compensation cycles, talent management).
• Create a collaborative, transparent, and respectful work environment aligned with Panerai and Richemont values.

Omnichannel Operational Excellence

• Drive seamless integration across physical and digital channels to elevate client experience and commercial outcomes.
• Oversee boutique operations and retail excellence (owned and external doors), including visual merchandising, client service, and boutique fit-outs with HQ and real estate teams.
• Lead and manage all key operational functions, including supply chain, inventory, after-sales service, and repairs.
• Ensure robust risk management, in collaboration with Richemont Legal, including compliance, distribution agreements, labor law, and grey market control.

Marketing, Communications & Client Engagement

• Build and execute regionally relevant marketing strategies that align with global brand guidelines.
• Lead all PR, media, events, and digital activations to drive brand heat, boutique traffic and client engagement.
• Establish and manage the regional marketing and communications budget, maximizing return on investment and client engagement.

Stakeholder & Industry Engagement

• Serve as the main liaison between Panerai HQ, Richemont Americas, and shared service teams across all functions.
• Represent Panerai externally with landlords, vendors, partners, and key industry stakeholders.
• Maintain awareness of market trends, competitor activities, and client behavior to inform strategic decision-making.
• Build and nurture a pipeline of top industry talent by developing relationships across the luxury sector.

PROFILE

Education

Bachelor’s degree and/or master’s degrees in a relevant field preferred.

Experience

• Minimum 15 years’ experience in general management, brand leadership, and commercial progressive roles in luxury goods or a related industry, ideally in U.S/CA markets.
• 10+ years of leadership experience managing cross-functional and geo. diverse teams.
• Deep expertise in retail and omnichannel strategy, client development, and operations.
• Experience in a matrixed, multi-brand global organization preferred.

KEY COMPETENCIES

• Strong alignment with Richemont values: Solidarity, Collegiality, Loyalty, Freedom, Curiosity, Courage, Empathy, Humility, and Integrity
• Strategic thinker with excellent business and financial acumen
• Proven ability to lead through complexity and influence across functions and levels
• Inspires peak performance and cultivates an inclusive, empowering work culture
• Results-driven, agile, and resilient under pressure
• Creative problem-solver with high learning agility and curiosity
• Exceptional communication and presentation skills, with a people-centric leadership style
• Passion for the luxury industry, craftsmanship, and client excellence

WE OFFER

We care about our associate’s health and wellbeing and offer a comprehensive benefits program to support you and your loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are available to support your financial needs, along with access to the employee assistance program for you and your household members. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of wellness and work-life balance, our package includes a wellness reimbursement benefit and paid time off. We also encourage associates to give back to their local community by using their volunteer time off days to support important initiatives that drive change. 

At Richemont, We Craft the Future!

Expected salary : $280,000 to $350,000 plus applicable incentives

Salary will be negotiated based on relevant skills and experience

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